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What is SEO?

A Search Engine is a website that allows you to search for things on the internet.  The most common search engines are Google, Bing, and DuckDuckGo. SEO stands for Search Engine Optimisation.  The better your website's Search Engine Optimisation is, the more...

Google Sept. 2019 Core Update ‘weaker’ than June core update

A detailed look at the early impact from the latest Google core update.   The Google September 2019 core update should be just about done rolling out by now, and we wanted to share some early analysis on this latest update. We have data from a number of SEO tool...

What is Mobile Advertising

Mobile advertising is type of advertising that appears on mobile devices such as smart phones and tablets that have wireless connections. As a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear...

How to colour your website

Your web pages should ideally be a pleasing combination of text and images. It really doesn’t take much in the way of gaudy colour combinations or overly flashy animation to turn visitors away. Colour selection is a critical issue while developing your web site. Try...

Use Power Words That Urge People to Act

The unveiling of Expanded Text Ads in 2016 led to tons of confusion among PPC marketers. On the one hand, having more words at your disposal gives you plenty of room to play with language. On the other, expanded text gives you license to get less creative with your...