Challenges of Network Infrastructure

Considerations for your migration to the cloud Cloud migration rarely happens in a single clean sweep. A limited number of organizations are able to adopt a single cloud provider, but far more find themselves with some combination of public cloud, private cloud, and...

Why should I add copyright to my website

If you’ve just launched a website, you should consider the possibility that someone might try to steal your content. Perhaps they will copy a photo that you use, or an animation, or even copy some or all of the of text from your site. To help deter such conduct,...

Why are you not receiving some messages on an iPhone

Apple’s iMessage service provides the capability to send and receive messages between Apple devices. This is helpful for sending messages from an iPad, iPod touch, or a Mac computer that does not support regular SMS text messaging like the iPhone. Occasionally, you...

The Online Safety Bill

The Australian Parliament has just passed the Online Safety Bill. This new legislation will ensure the laws that exist in real life will now exist online. It will help keep our children safer as well as every Australian adult. It will help hold perpetrators to...

What does Lorem Ipsum mean?

A quick and simplified answer is that Lorem Ipsum refers to text that the DTP (Desktop Publishing) industry use as replacement text when the real text is not available. For example, when designing a brochure or book, a designer will insert Lorem ipsum text if the real...

What are Toxic Back Links?

Toxic backlinks are links from sites that can weaken your website’s SEO (Search Engine Optimisation of the ability for Google to show your site above other sites from your industry). Weaker SEO means fewer organic visitors. Fewer organic visitors can mean fewer leads...

5 Simple Rules for a Catchy Headline (Formula Included)

Great content or design is important, but the winning part of writing an article is the headline.   Unless you practice regularly, creating a headline can be tedious and draining.  If you don’t get it right, no-one will read your blog or eBook. ...

What is SEO?

A Search Engine is a website that allows you to search for things on the internet.  The most common search engines are Google, Bing, and DuckDuckGo. SEO stands for Search Engine Optimisation.  The better your website’s Search Engine Optimisation is,...

Google Sept. 2019 Core Update ‘weaker’ than June core update

A detailed look at the early impact from the latest Google core update.   The Google September 2019 core update should be just about done rolling out by now, and we wanted to share some early analysis on this latest update. We have data from a number of SEO tool...

What is Mobile Advertising

Mobile advertising is type of advertising that appears on mobile devices such as smart phones and tablets that have wireless connections. As a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear...

How to colour your website

Your web pages should ideally be a pleasing combination of text and images. It really doesn’t take much in the way of gaudy colour combinations or overly flashy animation to turn visitors away. Colour selection is a critical issue while developing your web site. Try...

Use Power Words That Urge People to Act

The unveiling of Expanded Text Ads in 2016 led to tons of confusion among PPC marketers. On the one hand, having more words at your disposal gives you plenty of room to play with language. On the other, expanded text gives you license to get less creative with your...