How to colour your website

Your web pages should ideally be a pleasing combination of text and images. It really doesn’t take much in the way of gaudy colour combinations or overly flashy animation to turn visitors away. Colour selection is a critical issue while developing your web site. Try...

Use Power Words That Urge People to Act

The unveiling of Expanded Text Ads in 2016 led to tons of confusion among PPC marketers. On the one hand, having more words at your disposal gives you plenty of room to play with language. On the other, expanded text gives you license to get less creative with your...